Optimizations that move your brand beyond its competition and fast.
Speed matters. Whether you’re rebranding, scaling, or tired of a site that drags, my optimization process drives real results without cutting corners.
FROM SHANNON FITZ, CPG FOUNDER, ECOMMERCE STRATEGIST AND ADVISOR
I’m a DTC strategist that’s been in the trenches with brands you know and love. From beauty giants to emerging fashion labels, I’ve built, optimized, and scaled Shopify sites for some of the fastest-growing DTC brands.
In good company.
I started my career building a consumer brand from scratch—raising seven figures, scaling to national retail, and learning firsthand what it takes to convert attention into revenue. Today, I’m the President of Myntr, a CRO-driven Shopify Plus agency that partners with luxury fashion and beauty brands to turn beautiful sites into high-performing ones. I’ve sat on both sides of the table—founder and strategist—which means I care deeply about brand and obsess over results.
hi, i’m fitz.
let’s grow your business together
BRAND FOUNDER OR OPERATOR?
Ecommerce Audits
Audit of your site or entire DTC ecosystem to find key revenue opportunities.
STARTING AT $7.5K
Optimized Ecommerce Sites
Theme based or fully custom Shopify sites that drive conversion, order value and retention.
THEME-BASED SITES STARTING AT $30K
Fractional Leadership + Consulting
Theme based or fully custom Shopify sites that drive conversion, order value and retention.
wins, losses
& learnings
Redesigning your Shopify site is a big investment—financially, strategically, and emotionally. I’ve conducted dozens of in-depth Conversion Rate Optimization (CRO) audits for high-growth consumer brands—ranging from beauty to fashion to home—and here’s the truth: most redesigns are reactionary, not strategic.
I didn’t want to leave the company I co-founded. In fact, the thought of leaving made me nauseous. It made me question everything — my work, my worth, my instincts. But here’s the truth no one preps you for: sometimes staying is the bigger risk. And sometimes walking away is the best investment in your future self.
I’ve conducted in-depth CRO audits for high end and luxury brands across fashion and beauty. Through them all, I’ve seen that brands relying solely on Shopify Analytics are missing the real story behind customer behavior. Here’s what Shopify data won’t tell you—and what to use instead.
let’s
talk
hello@shanfitz.com