creator and lover of beautiful things and spaces. exists at the intersection of creativity and commerce.
hi, i’m fitz.
I started my career building a consumer brand from scratch—raising seven figures, scaling to national retail, and learning firsthand what it takes to convert attention into revenue. Today, I’m the President of Myntr, a CRO-driven Shopify Plus agency that partners with luxury fashion and beauty brands to turn beautiful sites into high-performing ones. I’ve sat on both sides of the table—founder and strategist—which means I care deeply about brand and obsess over results.
Founder, advisor, creative director. Brand + business strategist.
I’m a brand and business strategist that’s been in the trenches with brands you know and love. From fashion and beauty giants to founder-led indies, I help brands get where they want to go ask quickly and sustainably as possible.
In good company.
BRAND FOUNDER OR OPERATOR?
let’s grow your business together
DTC Audits
Audit of your site or entire DTC ecosystem to find key revenue opportunities.
STARTING AT $10K
Optimized Shopify Site Design + Build
Theme based or fully custom Shopify sites that drive conversion, order value and retention.
STARTING AT $30K
Fractional Leadership + Consulting
Executive level fractional leadership and consulting for consumer brand founders from someone who has been there before.
CUSTOM PRICING
wins, losses
& learnings
Redesigning your Shopify site is a big investment—financially, strategically, and emotionally. I’ve conducted dozens of in-depth Conversion Rate Optimization (CRO) audits for high-growth consumer brands—ranging from beauty to fashion to home—and here’s the truth: most redesigns are reactionary, not strategic.
I didn’t want to leave the company I co-founded. In fact, the thought of leaving made me nauseous. It made me question everything — my work, my worth, my instincts. But here’s the truth no one preps you for: sometimes staying is the bigger risk. And sometimes walking away is the best investment in your future self.
I’ve conducted in-depth CRO audits for high end and luxury brands across fashion and beauty. Through them all, I’ve seen that brands relying solely on Shopify Analytics are missing the real story behind customer behavior. Here’s what Shopify data won’t tell you—and what to use instead.
let’s
talk
hello@shanfitz.com